Trendy KPOP Girl Group NewJeans Is Part Of NIKE's Huge Campaign For Its 'Air Max Day'
ABC-MART announced on March 8th that it will hold a massive campaign with girl group NewJeans to commemorate its Nike's "Air Max Day" on March 26th. It is a day to celebrate the birth of the Nike Signature Sneakers Air Max, which was first released on March 26, 1987.
This year, the MZ generation's icon girl group NewJeans was selected as campaign models. Through this campaign, the members talk about 'infinite possibilities' stemming from spontaneous thoughts and creative ideas. At the same time, it proposes a sensuous and unique styling representing youth culture.
Do you find what they wear interesting? Then check out these cool Y2K-ish outfits worn by NewJeans below!
NewJeans' MINJI Fashion Breakdown
1. MINJI's First Outfit
Minji exudes a sense of introspection and contemplation, with the reflective surface symbolizing the woman's inner thoughts and emotions. She enigmatically wore a NIKE Sportswear Phoenix Fleece with GOOMHEO SS22 Pleated Tops on the inside.
2. MINJI's Second Outfit
Minji is dressed in a NIKE Sportswear Windrunner Unlined Woven Anorak and Red Zip-Up Pants which stands out gracefully amidst the surroundings, exuding an air of poise and elegance.
Her attire complements her surroundings, with the red pants harmonizing with the reddish background. Her foot clad in a NIKE Air Max 90 LTR with NIKE Everyday Essential Crew Socks attached on it. She also wore a SANKUANZ Gold Bone Body Chain.
NewJeans' HANNI Fashion Breakdown
1. HANNI's First Outfit
Hanni presented a KANGHYUK 2023 Autumn-Winter White Jacket which exudes an air of confidence and style. Her striking appearance is accentuated by her COMMON A COMMUNE Split Top Black and her hair, which boasts a matching SANKUANZ Silver Headpiece. She also donned a BLUEMARBLE Wavy Yokes Track Pants and sported a NIKE Air Max 90 LTR.
2. HANNI's Second Outfit
Hanni exudes a sense of coziness and relaxation. She happily sits cross-legged while wearing a HYEIN SEO Beige Wavy Blossom Jacket. She also showed off a KANGHYUK 2023 Autumn-Winter Long Skirt.
NewJeans' DANIELLE Fashion Breakdown
1. DANIELLE's First Outfit
Danielle stands in the foreground, wearing a GOOMHEO AW22 Infinite Glacier Scarf and Parachute Puffer Skirt while gazing upwards with her eyes wide open. Her long hair flows freely as she poses in a GOOMHEO SS22 Halter Neck Knit Top, exuding confidence and poise. She paired it with OLIVIA BALLARD White Ilias Pants.
2. DANIELLE's Second Outfit
Danielle quirky lies on the floor while her hand raised towards the ceiling. She is wearing White Pants and NIKE Air Max Pulse, while her KANGHYUK 2023 Autumn-Winter Top is clad by HELIOT EMIL SSENSE Exclusive Off-White Down Vest.
Her hair is styled in long black braids, showing a glimpse of her OTTOLINGER Sliver & Pink Pearl Drop Earrings, which lends an air of elegance to her appearance. In another section, her legs can be seen sporting a NIKE Everyday Plus Cushioned Training Crew Socks.
NewJeans' HAERIN Fashion Breakdown
1. HAERIN's First Outfit
2. HAERIN's Second Outfit
Haerin sits on the floor, wearing a HYEIN SEO Shifting Cap and FFFPOSTALSERVICE Diffraction Hunter Jacket V2. She was touching a pair of NIKE Air Max Pulse, while her HYEIN SEO Gray Ruched Leg Warmer Socks are visible in a close-up shot. This portrayal captures the essence of casual fashion and personal style, celebrating individuality and self-expression.
NewJeans' HYEIN Fashion Breakdown
1. HYEIN's First Outfit
Hyein sits on a reflective surface in the middle of an expansive room, wearing a ski-like suit. She wore a KANGHYUK 2023 Autumn Winter Jacket And Pants. A pair of NIKE Air Max 90 AMD with OTTOLINGER Blue Wrap Denim Leg Warmers and Red Twisted Sunglasses further contribute to the overall sense of her fashion style.
2. HYEIN's Second Outfit
Hyein poses while sitting on the floor, dressed in a KANGHYUK 2023 Autumn-Winter Reddish outfit and wearing a HYEIN SEO Nausicaa Beanie.
She is circled by various accessories, including a NIKE Air Max Pulse shoe with red accents and a NIKE Wristband. The overall mood of the scene is one of casual elegance, with her exuding confidence and poise.