BLACKPINK is widely known as one of the biggest kpop groups in history. Everyone is hooked to their songs and visulas. As of now BLACKPINK reached their highest peak of popularity. They are popular in every country and even in their own country. BLACKPINK showed us how they work really hard just to get to the peak of the mountain, their success is one of their biggest flexes.
By getting a lot of attention from the crowds BLACKPINK gets a lot of offerings of endorsements and everything. Each member are brand ambassador of every famous luxurious brand that can be found abroad. This is also a great opportunity for them and for the luxurious brands to work together as partners on growing the business more.
BLACKPINK posters can be seen everywhere, from left and right billboards around the cities. Campaign ads from the television and other electronic devices, BLACKPINK is literally everywhere.
Some are wondering what are BLACKPINK’s endorsements. This blog will help you to know BLACKPINK’s endorsements.
1. Tiffany & Co.
Tiffany & Co. is an American luxury jewelry and specialty retailer, headquartered in Fifth Avenue, New York City. It sells jewelry, sterling silver, porcelain, crystal, stationery, fragrances, water bottles, watches, personal accessories, and leather goods. Tiffany is known for its luxury goods, particularly its diamond and sterling silver jewelry. They say “diamonds are a girl's best friend” and BLACKPINK's Rosé proved that statement true at Tiffany & Co.'s “Vision & Virtuosity” launch party. In her role as the brand's global ambassador, the K-pop star flew to London, England to attend the opening of the luxury jeweler's exhibition at Saatchi Gallery. On March 10, 2022, Tiffany & Co. unveiled a new campaign featuring Rosé, who was named the brand ambassador back in 2021. The New Zealand-born, South Korean superstar was photographed by Mario Sorrenti in New York City, collaborating with the brand for a second major campaign. Rosé is now part of the family!
2. Yves Saint Laurent
Yves Saint Laurent, also known as Saint Laurent, is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. The K-pop super star, Rosé joins Betty Catroux, Catherine Deneuve, and Nan Kempner in the French house's long line of fiercely independent ambassadors. All fashion and accessories, Saint Laurent by Anthony Vaccarello. And now, fashion icon Rosé is taking on a new role with the House of Saint Laurent.
3. Calvin Klein
An American fashion house established in 1968. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewellery, watches and ready-to-wear. The company has substantial market share in retail and commercial lines as well as haute couture garments. When it comes to Calvin Klein cool, Jennie from BLACKPINK has it in the bag. After all, this isn't her first rodeo. As a friend, ambassador and muse for Calvin Klein, she's starred in her fair share of the brands campaigns, from its Fall 21 collection to Calvin Klein's partnership with Heron Preston.
Celine is a luxury French fashion House founded in 1945 by Céline Vipiana and today under the creative direction of Hedi Slimane. With a mostly neutral-colour palette, loose-fitting garments and artisanal silhouettes, the brand champions strong women by going against conventional fashion norms. Céline's "less is more" motto compliments their laid-back vibes and their innovative, expressive approach to fashion is what makes the brand so unique. Celine just made its partnership with Blackpink's Lisa official: The French fashion house announced the K-pop star as its new global ambassador, the first under Hedi Slimane's reign since he took the helm in 2018.
Bvlgar is an Italian luxury brand known for its jewellery, watches, fragrances, accessories, and leather goods. Bvlgari was founded over 130 years ago in 1884. From that very moment, they became known as a well-respected Italian jewelry brand. This has not changed in the intervening years, as their position as a much-loved brand has remained in place. Lisa from BLACKPINK stands out as BVLGARI's CEO proudly flaunts her partnership with the brand. Back in 2020, Lisa was picked to be BVLGARI's newest global ambassador.
Innovative but traditional, Dior maintains its reputation as creator of recognized haute couture. From their ready-to-wear fashion, leather goods, accessories, or footwear, Dior changed the game forever. To this day, the brand is all around us in some way, shape, or form
even if we don't know it. Christian Dior, more commonly known as Dior, is a luxury goods company famed for revolutionizing the women's fashion industry. Jisoo was an important global ambassador for the legendary fashion house Dior. The South Korean star elegantly brought Dior's modernity and passion to life as a muse for the luxury brand's collection across all genres.
PepsiCo, Inc., American food and beverage company that is one of the largest in the world, with products available in more than 200 countries. It took its name in 1965 when the Pepsi-Cola Company merged with Frito-Lay, Inc. The company's headquarters are in Purchase, New York. In a bid to expand its reach in the Asia-Pacific region, Pepsi has appointed the girls from South Korean girl group Blackpink as its APAC brand ambassadors. The partnership features limited edition products in Blackpink branding, and a cross-platform campaign titled Go All in For What You Love.
After being announced as the new face of Chum-Churum, Lotte Chilsung has now released BLACKPINK Jennie‘s first ad for the storied soju label. Building on the promotional images that accompanied the announcement, the initial CF features lush mountain imagery and pure liquid that highlights the refresh for the brand with Jennie’s endorsement partnership.
HERA is a contemporary, luxury Seoul-based beauty brand that defines and creates the trends in beauty standards to be delivered together with the value of Korean women across the world. The high-end skincare and makeup brand is popular for its lip products, which are frequently sported by brand ambassador Jennie Kim of Blackpink fame.
German manufacturer of athletic shoes and apparel and sporting goods. South Korean K-Pop girl group BLACKPINK return as Adidas Originals ambassadors with a campaign titled “Watch Us Move,” highlighting the brand’s spring 2021 “Raise Your Voice” women’s collection.
In addition to still photography, Adidas has released video for each BLACKPINK member: Jennie, Lisa, Rosé and Jisoo, all of whom first signed on with Adidas as ambassadors in early 2018.