How did UNNIE Looks begin?
We are a sibling group who has been following K-POP since 2011.
This was when we were still in school, young and starry eyed.
Ever since following Kpop groups such as SNSD, Shinee and Bigbang way back in our teenage years, we have always been following Kpop and have seen newer groups and older idols shape the industry.
If you know this song...you KNOW. 'Hello' was my favorite song in secondary school for a long time. Credit: SM Entertainment
If you know, you KNOW.
We love Kpop, the music, what the idols represent, their fashion sense and the dedication they put into their craft to produce amazing music.
All of the idols you see who are 'famous and successful' have had 4, 5+ years of hardcore training where they really put their entire life into learning how to dance, sing and perform.
And we really admire their dedication from afar.
We flew down to Singapore to watch BTS's 2019 love yourself concert at the Singapore national stadium. Here was the mosh pit section.
That was when we realised we really wanted to work in Kpop somehow.
So we travelled to Korea and China to find some factories that could make the designs that we wanted and started Unnie Looks.
We believe that every idol is special in their way, fanbases should never fight with one another.
We also attended the MUSICBANK event and saw BTS perform! ❤️
Let's just appreciate good music and great talent.
That was how UNNIE Looks began!
What does UNNIE mean?
UNNIE, pronounced 'OO-nee' or 'UN-nee' means older sister in korean.
In korean culture, it is a sign of respect to call someone your unnie because of seniority.
That's why when you see korean people greet each other, it is always proceeded with a bow as well to show respect.
G dragon bowing to his peers in appreciation.
Credit: Kpop Behind
What Is Our Product Philosophy At UNNIE Looks?
We know for 98% of the world, designer clothing, for example to pay $3000-5000 for a designer dress is totally out of the picture.
It is NOT a reality for most people.
We aim to provide high quality designer luxury clothing at affordable prices and we hope that you would repeatedly come back to Unnielooks to look for and shop for your favorite pieces.
We will always try to price any piece of clothing at <$500, with $500 to be the maximum to a product.
We want you to be able to wear a dress, a cardigan, a jacket, a 2-piece suit that would normally cost $1000 to buy it, for $200 for example.
With the rising costs of production and raw materials, we still aim to uphold this product philosophy for the brand.
So that you can still enjoy luxury level clothing in terms of material and design WITHOUT having to break the bank.
What Is Our Mission At UNNIE Looks?
We want to be able to provide everyday people high quality clothing that enables them to dress like their idols.
We want people to feel like they can always come and get a piece of clothing that they can wear for their everyday use, not just 'over the top' pieces that you have to wear out to a fancy restaurant.
We are committed to providing our fellow unnies & oppas high quality clothing and will continue to invest into creating better fabrics, customer support and producing new products overtime.
Overtime, we want UNNIE Looks to be the only destination that you come to when you want to get new outfits for yourself.
We have a long term plan of launching outfit collections, communities and technology that will support this vision!
Thank you for supporting our business & we hope to grow with you!